tag:blogger.com,1999:blog-23669606023662178082024-03-11T07:07:47.112-07:00WiCis-MediaWiCis Mediahttp://www.blogger.com/profile/09314811863332852922noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-2366960602366217808.post-33730273036899237082024-03-11T07:01:00.000-07:002024-03-11T07:04:21.193-07:00 Medios y Tendencias en 2025<p> WICIS MEDIA</p><h2 style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 1rem; line-height: 1.5rem; margin: 0px 0px 1rem;"><span style="background-color: white; color: black;">Revisamos los Medios en 2025 y Tendencias:</span></h2><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">1. Auge del contenido personalizado e interactivo:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">La IA y el aprendizaje automático impulsarán experiencias personalizadas, como recomendaciones de contenido y feeds de noticias adaptados.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Los formatos interactivos como las historias de Instagram, los vídeos 360º y la realidad aumentada (RA) ganarán popularidad.</span></span></li></ul><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">2. Crecimiento del consumo de audio:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Los podcasts, audiolibros y plataformas de música en streaming experimentarán un mayor crecimiento.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Los asistentes de voz y dispositivos inteligentes impulsarán el consumo de audio manos libres.</span></span></li></ul><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">3. Dominio del video corto:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">TikTok, YouTube Shorts y otras plataformas de video corto seguirán atrayendo a una gran audiencia.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Las empresas utilizarán el video corto para anuncios, marketing y comunicación interna.</span></span></li></ul><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">4. Convergencia entre plataformas:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Las plataformas de redes sociales se integrarán con otras aplicaciones y servicios, creando un ecosistema digital más conectado.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Los usuarios podrán realizar compras, reservar citas y acceder a información sin salir de una sola plataforma.</span></span></li></ul><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">5. Priorización de la privacidad y seguridad:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Los usuarios serán más conscientes de la privacidad de sus datos y exigirán mayor transparencia a las empresas.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Las plataformas de medios implementarán medidas más robustas para proteger la privacidad y combatir la desinformación.</span></span></li></ul><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">6. Auge de las plataformas de nicho:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Surgirán plataformas especializadas en temas específicos, como deportes, finanzas o educación.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Las comunidades en línea se fortalecerán en torno a intereses compartidos.</span></span></li></ul><p style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 1rem 0px; white-space-collapse: preserve; word-break: break-word;"><span style="background-color: white; font-weight: 700;"><span style="color: black;">7. Influencers como socios estratégicos:</span></span></p><ul style="font-family: "Google Sans", "Helvetica Neue", sans-serif; font-size: 16px; margin: 4px 0px; padding-inline-start: 1.125rem;"><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Las marcas colaborarán con influencers de nicho para llegar a audiencias específicas de manera más efectiva.</span></span></li><li style="margin-bottom: 0px;"><span style="background-color: white;"><span style="color: black;">Los influencers se convertirán en micro-medios con poder para generar confianza y recomendaciones.</span></span></li></ul>WiCis Mediahttp://www.blogger.com/profile/09314811863332852922noreply@blogger.com0tag:blogger.com,1999:blog-2366960602366217808.post-26339887097002078742015-05-18T18:27:00.001-07:002015-05-18T18:27:12.846-07:00Media - it's all about connections!<br />
<table border="0" cellpadding="0" cellspacing="0" class="yiv4794818171email-wrap" id="yui_3_16_0_1_1431998744723_4826" style="background-color: #cccccc; color: black; font-family: 'Helvetica Neue', Helvetica, helvetica, arial, verdana, sans-serif; font-size: 13px; margin: 0px; padding: 0px; width: 100%px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4825" style="width: 842px;">
<tr id="yui_3_16_0_1_1431998744723_4837" valign="top"><td id="yui_3_16_0_1_1431998744723_4836" style="border-spacing: 2px;"><br class="Apple-interchange-newline" /><table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-table" id="yui_3_16_0_1_1431998744723_4835" style="background-color: white; margin: 0px; padding: 0px; width: 626px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4834" style="width: 626px;">
<tr id="yui_3_16_0_1_1431998744723_4833"><td colspan="3" height="77" id="yui_3_16_0_1_1431998744723_4832" style="background-color: #202020; border-spacing: 2px;"><table border="0" cellpadding="0" cellspacing="0" id="yui_3_16_0_1_1431998744723_4853" style="margin: 0px; padding: 0px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4852" style="width: 178px;">
<tr id="yui_3_16_0_1_1431998744723_4851" valign="middle"><td style="border-spacing: 2px;" width="40"> </td><td id="yui_3_16_0_1_1431998744723_4850" style="border-spacing: 2px;"><a href="https://e.linkedin.com/pub/cc?_ri_=X0Gzc2X%3DWQpglLjHJlYQGkRWzda4vUsSBew9FJdrSc5y9HFze3EiHs6zdsojOVXtpKX%3DSBUTDS&_ei_=EmivUbvJgxsU2XcsLogCsaODUfP2tcYZBubiJsNooG__z5j6o0RFsauzEE_eqJ1bekc6dDLOSlJ4gAukmw." id="yui_3_16_0_1_1431998744723_4849" rel="nofollow" style="background: transparent; color: #196ad4; margin: 0px; outline: none; padding: 0px;" target="_blank"><img alt="LinkedIn Premium Logo" border="0" id="yui_3_16_0_1_1431998744723_4848" src="https://static.cdn.responsys.net/i5/responsysimages/linkedin/SubsWelcome-GenSubs/networker_reportcard_active/logo-header.png" style="border: none;" /></a></td></tr>
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<tr id="yui_3_16_0_1_1431998744723_4856"><td background="https://static.cdn.responsys.net/i5/responsysimages/linkedin/SubsWelcome-GenSubs/networker_reportcard_active/hero-bg-generic.jpg" bgcolor="#001321" colspan="3" height="259" id="yui_3_16_0_1_1431998744723_4855" style="background: url(https://static.cdn.responsys.net/i5/responsysimages/linkedin/SubsWelcome-GenSubs/networker_reportcard_active/hero-bg-generic.jpg) 0% 0% no-repeat rgb(0, 19, 33); border-spacing: 2px; color: white;" width="626"><table border="0" cellpadding="0" cellspacing="0" id="yui_3_16_0_1_1431998744723_4858" style="margin: 0px; padding: 0px; width: 100%px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4862" style="width: 626px;">
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<tr id="yui_3_16_0_1_1431998744723_4861"><td style="border-spacing: 2px;" width="40"> </td><td align="center" id="yui_3_16_0_1_1431998744723_4860" style="border-spacing: 2px;" valign="middle"><img alt="" class="yiv4794818171hero-user-img" src="http://m.c.lnkd.licdn.com/mpr/mpr/shrink_100_100/AAEAAQAAAAAAAANkAAAAJDJmOTMxZGVkLWFiYmYtNDE5Yi04YTlmLWUzN2Q1MjMzZjgwZQ.jpg" style="border: 0px;" /><h2 id="yui_3_16_0_1_1431998744723_4864" style="color: white; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-weight: 100; letter-spacing: 1px; margin: 15px 0px; padding: 0px;">
Carlota, you're one of the most active Premium members on LinkedIn</h2>
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<tr bgcolor="#f2f2f2" class="yiv4794818171lt-grey yiv4794818171lt-grey-w-btn-table" id="yui_3_16_0_1_1431998744723_4875" style="background-color: #f2f2f2;" valign="middle"><td colspan="3" id="yui_3_16_0_1_1431998744723_4874" style="border-spacing: 2px;"><table bgcolor="#f2f2f2" border="0" cellpadding="0" cellspacing="0" id="yui_3_16_0_1_1431998744723_4873" style="margin: 0px; padding: 0px; width: 100%px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4872" style="width: 626px;">
<tr id="yui_3_16_0_1_1431998744723_4871"><td style="border-spacing: 2px;" width="40"> </td><td id="yui_3_16_0_1_1431998744723_4870" style="border-spacing: 2px;"><table align="left" bgcolor="#f2f2f2" border="0" cellpadding="0" cellspacing="0" id="yui_3_16_0_1_1431998744723_4869" style="margin: 0px; padding: 0px; width: 100%px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4868" style="width: 546px;">
<tr id="yui_3_16_0_1_1431998744723_4867"><td height="25" id="yui_3_16_0_1_1431998744723_4866" style="border-spacing: 2px;"> </td></tr>
<tr id="yui_3_16_0_1_1431998744723_4878"><td align="center" id="yui_3_16_0_1_1431998744723_4877" style="border-spacing: 2px; color: #333333; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 15px;">You're on your way to mastering LinkedIn! Here’s how you've used your Premium membership recently:</td></tr>
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<tr id="yui_3_16_0_1_1431998744723_4888"><td style="border-spacing: 2px;" width="40"> </td><td id="yui_3_16_0_1_1431998744723_4887" style="border-spacing: 2px;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-100" id="yui_3_16_0_1_1431998744723_4886" style="margin: 0px; padding: 0px; width: 546px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4885" style="width: 546px;">
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<tr><td class="yiv4794818171mobile-center" style="border-spacing: 2px;"><img alt="You vs. Average" src="https://static.cdn.responsys.net/i5/responsysimages/linkedin/SubsWelcome-GenSubs/networker_reportcard_active/report-card-key.png" style="border: 0px;" /></td></tr>
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<tr><td style="border-spacing: 2px;"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-50" style="border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; margin: 0px; padding: 0px; width: 136px; word-break: break-word;"><tbody style="width: 135px;">
<tr><td height="86" style="border-spacing: 2px; display: block;"><img alt="" border="0" src="http://responsys.hs.llnwd.net/i5/responsysimages/content/linkedin/icon-usage-left.png" style="border: none;" /></td></tr>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-50 yiv4794818171mobile-no-border" style="border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; margin: 0px; padding: 0px; width: 136px; word-break: break-word;"><tbody style="width: 135px;">
<tr><td align="center" class="yiv4794818171mobile-font-40" height="86" style="border-spacing: 2px; color: #0077b5; display: block; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 48px; vertical-align: middle;">195</td></tr>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-100 yiv4794818171mobile-center" style="margin: 0px; padding: 0px; width: 230px; word-break: break-word;"><tbody style="width: 230px;">
<tr><td class="yiv4794818171no-mobile" style="border-spacing: 2px; display: block;" width="20"> </td><td height="86" style="border-spacing: 2px; color: #333333; display: block; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 18px; vertical-align: middle;">You had 195 people view your profile</td></tr>
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<tr><td style="border-spacing: 2px;"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-50" style="border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; margin: 0px; padding: 0px; width: 136px; word-break: break-word;"><tbody style="width: 135px;">
<tr><td height="86" style="border-spacing: 2px; display: block;"><img alt="" border="0" src="http://responsys.hs.llnwd.net/i5/responsysimages/content/linkedin/icon-usage-left.png" style="border: none;" /></td></tr>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-50 yiv4794818171mobile-no-border" style="border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; margin: 0px; padding: 0px; width: 136px; word-break: break-word;"><tbody style="width: 135px;">
<tr><td align="center" class="yiv4794818171mobile-font-40" height="86" style="border-spacing: 2px; color: #0077b5; display: block; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 48px; vertical-align: middle;">238</td></tr>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-100 yiv4794818171mobile-center" style="margin: 0px; padding: 0px; width: 230px; word-break: break-word;"><tbody style="width: 230px;">
<tr><td class="yiv4794818171no-mobile" style="border-spacing: 2px; display: block;" width="20"> </td><td height="86" style="border-spacing: 2px; color: #333333; display: block; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 18px; vertical-align: middle;">You searched 238 times</td></tr>
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<tr><td style="border-spacing: 2px;"><table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-50" style="border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; margin: 0px; padding: 0px; width: 136px; word-break: break-word;"><tbody style="width: 135px;">
<tr><td height="86" style="border-spacing: 2px; display: block;"><img alt="" border="0" src="http://responsys.hs.llnwd.net/i5/responsysimages/content/linkedin/icon-usage-left.png" style="border: none;" /></td></tr>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-50 yiv4794818171mobile-no-border" style="border-right-color: rgb(204, 204, 204); border-right-style: solid; border-right-width: 1px; margin: 0px; padding: 0px; width: 136px; word-break: break-word;"><tbody style="width: 135px;">
<tr><td align="center" class="yiv4794818171mobile-font-40" height="86" style="border-spacing: 2px; color: #0077b5; display: block; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 48px; vertical-align: middle;">3</td></tr>
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<table align="left" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171responsive-100 yiv4794818171mobile-center" style="margin: 0px; padding: 0px; width: 230px; word-break: break-word;"><tbody style="width: 230px;">
<tr><td class="yiv4794818171no-mobile" style="border-spacing: 2px; display: block;" width="20"> </td><td height="86" style="border-spacing: 2px; color: #333333; display: block; font-family: 'Helvetica Neue', helvetica, arial, verdana, sans-serif; font-size: 18px; vertical-align: middle;">You viewed 3 people outside your network</td></tr>
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<tr id="yui_3_16_0_1_1431998744723_4903"><td height="30" id="yui_3_16_0_1_1431998744723_4902" style="border-spacing: 2px;"> </td></tr>
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<tr id="yui_3_16_0_1_1431998744723_4899" style="background-color: #333333;"><td colspan="3" id="yui_3_16_0_1_1431998744723_4898" style="border-spacing: 2px;"><table align="center" border="0" cellpadding="0" cellspacing="0" id="yui_3_16_0_1_1431998744723_4897" style="margin: 0px; padding: 0px; width: 100%px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4896" style="width: 626px;">
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<tr id="yui_3_16_0_1_1431998744723_4895"><td style="border-spacing: 2px;" width="40"> </td><td id="yui_3_16_0_1_1431998744723_4894" style="border-spacing: 2px;"><table align="center" border="0" cellpadding="0" cellspacing="0" class="yiv4794818171table-footer" id="yui_3_16_0_1_1431998744723_4893" style="margin: 0px; padding: 0px; width: 100%px; word-break: break-word;"><tbody id="yui_3_16_0_1_1431998744723_4892" style="width: 546px;">
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WiCis Mediahttp://www.blogger.com/profile/09314811863332852922noreply@blogger.com0tag:blogger.com,1999:blog-2366960602366217808.post-76851192750092348352015-05-18T16:36:00.002-07:002015-05-18T16:50:31.115-07:00QA in media? Of course, and it's from start to finish!<div class="separator" style="clear: both; text-align: center;">
<a href="http://digitaldata.com.au/wp-content/uploads/2012/03/quality-assurance.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://digitaldata.com.au/wp-content/uploads/2012/03/quality-assurance.jpg" /></a></div>
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One of my must trusted customers recently sent me a campaign to be run on a favorite site of ours for his type of market. We QA'd the tags before we set them live and all seemed well.<br />
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Once the campaign went live, we saw early on an incredible click-through rate which initially made us smile. But within hours, we said to ourselves that it was too good to be true.<br />
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Our QA team stopped the campaign, contacted our customer, and had him review his tag, only to find that there was an error on his end that was responsible for what we were seeing.<br />
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The tag was fixed, and in 24 hours we had it running again.<br />
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This is the difference between having human beings behind your campaigns and programmatic systems. In the latter, no error would have been detected, and the money invested in the tag would have been lost.<br />
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At wicis-media we monitor your campaign no differently than a pilot watches his airspeed at all times!<br />
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<a href="http://wicis-media.com/">http://wicis-media.com</a></div>
WiCis Mediahttp://www.blogger.com/profile/09314811863332852922noreply@blogger.com0tag:blogger.com,1999:blog-2366960602366217808.post-45397192954735584122015-05-17T17:16:00.000-07:002015-05-18T20:27:40.807-07:00To robot buy or not to robot buy<div style="text-align: center;">
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<a href="http://blog.adform.com/media/103577/confused_guy-01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://blog.adform.com/media/103577/confused_guy-01.png" height="213" width="320" /></a></div>
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That is the question plaguing most media buyers today.<br />
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At my previous company, my manager had the idea to implement this in order to lower our costs and increase our profits. We spent several days looking for a company that seemed to offer what we wanted. Once we found the company, we ran a programmatic test buy and the CTR and conversions were really low. So low that we dropped our plan to continue with it early on!<br />
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Just tonight, I had dinner with a friend that sells games on desktop. "How are your google-ads working," I asked... After a sigh, she answered. "I have terrible results with all programmatic ads. They never know how to place them intelligently."<br />
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But then she went on... "I think that last year, (2014) everybody went out and bought programmatic ads. Much money was spent, and nobody looked at the returns. This year, people are looking at their results, and they are not seeing much. Ad buyers will come back to the traditional approach of buying ads from agencies that know how to place your ads, follow them, move them if necessary, and watch them throughout a campaign."<br />
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I totally agree with her. The algorithms for RTB (real time bidding) are just not too smart, and the results most people get when compared to a real human handling your campaign are dismal.<br />
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So if you still have your doubts, give us a try and compare us to your best performing programmatic buy.<br />
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You are in for a pleasant surprise!<br />
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<a href="http://wicis-media.com/">http://wicis-media.com</a><br />
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<br />WiCis Mediahttp://www.blogger.com/profile/09314811863332852922noreply@blogger.com0