Medios y Tendencias en 2025

 WICIS MEDIA

Revisamos los Medios en 2025 y Tendencias:

1. Auge del contenido personalizado e interactivo:

• La IA y el aprendizaje automático impulsarán experiencias personalizadas, como recomendaciones de contenido y feeds de noticias adaptados.
• Los formatos interactivos como las historias de Instagram, los vídeos 360º y la realidad aumentada (RA) ganarán popularidad.

2. Crecimiento del consumo de audio:

• Los podcasts, audiolibros y plataformas de música en streaming experimentarán un mayor crecimiento.
• Los asistentes de voz y dispositivos inteligentes impulsarán el consumo de audio manos libres.

3. Dominio del video corto:

• TikTok, YouTube Shorts y otras plataformas de video corto seguirán atrayendo a una gran audiencia.
• Las empresas utilizarán el video corto para anuncios, marketing y comunicación interna.

4. Convergencia entre plataformas:

• Las plataformas de redes sociales se integrarán con otras aplicaciones y servicios, creando un ecosistema digital más conectado.
• Los usuarios podrán realizar compras, reservar citas y acceder a información sin salir de una sola plataforma.

5. Priorización de la privacidad y seguridad:

• Los usuarios serán más conscientes de la privacidad de sus datos y exigirán mayor transparencia a las empresas.
• Las plataformas de medios implementarán medidas más robustas para proteger la privacidad y combatir la desinformación.

6. Auge de las plataformas de nicho:

• Surgirán plataformas especializadas en temas específicos, como deportes, finanzas o educación.
• Las comunidades en línea se fortalecerán en torno a intereses compartidos.

7. Influencers como socios estratégicos:

• Las marcas colaborarán con influencers de nicho para llegar a audiencias específicas de manera más efectiva.
• Los influencers se convertirán en micro-medios con poder para generar confianza y recomendaciones.

Media - it's all about connections!

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QA in media? Of course, and it's from start to finish!

One of my must trusted customers recently sent me a campaign to be run on a favorite site of ours for his type of market. We QA'd the tags before we set them live and all seemed well.

Once the campaign went live, we saw early on an incredible click-through rate which initially made us smile. But within hours, we said to ourselves that it was too good to be true.

Our QA team stopped the campaign, contacted our customer, and had him review his tag, only to find that there was an error on his end that was responsible for what we were seeing.

The tag was fixed, and in 24 hours we had it running again.

This is the difference between having human beings behind your campaigns and programmatic systems. In the latter, no error would have been detected, and the money invested in the tag would have been lost.

At wicis-media we monitor your campaign no differently than a pilot watches his airspeed at all times!

http://wicis-media.com

To robot buy or not to robot buy

That is the question plaguing most media buyers today.

At my previous company, my manager had the idea to implement this in order to lower our costs and increase our profits. We spent several days looking for a company that seemed to offer what we wanted. Once we found the company, we ran a programmatic test buy and the CTR and conversions were really low. So low that we dropped our plan to continue with it early on!

Just tonight, I had dinner with a friend that sells games on desktop. "How are your google-ads working," I asked... After a sigh, she answered. "I have terrible results with all programmatic ads. They never know how to place them intelligently."

But then she went on... "I think that last year, (2014) everybody went out and bought programmatic ads. Much money was spent, and nobody looked at the returns. This year, people are looking at their results, and they are not seeing much. Ad buyers will come back to the traditional approach of buying ads from agencies that know how to place your ads, follow them, move them if necessary, and watch them throughout a campaign."

I totally agree with her. The algorithms for RTB (real time bidding) are just not too smart, and the results most people get when compared to a real human handling your campaign are dismal.

So if you still have your doubts, give us a try and compare us to your best performing programmatic buy.

You are in for a pleasant surprise!

http://wicis-media.com