One of my must trusted customers recently sent me a campaign to be run on a favorite site of ours for his type of market. We QA'd the tags before we set them live and all seemed well.
Once the campaign went live, we saw early on an incredible click-through rate which initially made us smile. But within hours, we said to ourselves that it was too good to be true.
Our QA team stopped the campaign, contacted our customer, and had him review his tag, only to find that there was an error on his end that was responsible for what we were seeing.
The tag was fixed, and in 24 hours we had it running again.
This is the difference between having human beings behind your campaigns and programmatic systems. In the latter, no error would have been detected, and the money invested in the tag would have been lost.
At wicis-media we monitor your campaign no differently than a pilot watches his airspeed at all times!
http://wicis-media.com
Once the campaign went live, we saw early on an incredible click-through rate which initially made us smile. But within hours, we said to ourselves that it was too good to be true.
Our QA team stopped the campaign, contacted our customer, and had him review his tag, only to find that there was an error on his end that was responsible for what we were seeing.
The tag was fixed, and in 24 hours we had it running again.
This is the difference between having human beings behind your campaigns and programmatic systems. In the latter, no error would have been detected, and the money invested in the tag would have been lost.
At wicis-media we monitor your campaign no differently than a pilot watches his airspeed at all times!
http://wicis-media.com
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